Established in 1970, Al Masaood Group is a family business that operates 21 global brands, contributing extensively to the success story, economic growth, and diversity of the region. With three main verticals - automotive, industrial, and real estate - Al Masaood is a trusted partner for both public and private sectors in Abu Dhabi.

Aligned with the UAE's strategy for sustainable growth and economic diversity, Al Masaood provides a wide range of industrial solutions across strategic sectors, including utilities, marine, heavy equipment & machinery, logistics, and modular construction. It also caters to various retail sectors, such as automotive and accessories.

Al Masaood takes pride in its diverse workforce, consisting of employees from over 50 nations. The Group has received recognition as one of Forbes' Top 100 Arab Family Businesses for three consecutive years. Emiratisation is a top priority for Al Masaood, and the Group actively promotes vocational training programs to enhance the skills of Emiratis.

As part of its commitment to sustainability, Al Masaood has introduced the UAE's first locally manufactured off-grid solar charging solution for electric vehicles and hybrid marine vessels. The Group actively collaborates with the Abu Dhabi government and supports community-driven initiatives in the capital.